A Day in the Life of Sophie Ashby Founder of Studio Ashby

Sophie founded her interior design and creative direction practice, Studio Ashby Ltd, in 2014 at the age of 25. Before branching out on her own, Sophie learned her trade working for two very different interior design practices. Her first position, as an apprentice to Victoria Fairfax, a brilliantly talented, classical interior designer is where Sophie garnered her love antiques, understanding of colour and sense of proportion. Sophie then went on to head up the interiors team at the small, creative agency Spring & Mercer where she had the opportunity to develop her own, unique, sense of style and learn about the wider responsibilities of running projects. With a long-held determination to set up her own business, Studio Ashby was born as Sophie won her first client; within weeks, one client quickly swelled to three and things have continued to grow, steadily from there. Started from a laptop, with no investment and working from cafes, Studio Ashby has grown to become a team of twelve, with a new studio in Notting Hill. 8am: Wake up, make myself a cup of coffee using my Aeropress gadget which I love- it makes the best coffee and is fuss free. Shower and dress. I […]

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